SMS Audio - Active Lifestyle

2015 saw an expansion of the successful Sport series from SMS Audio. The market segment was getting cluttered. Most manufacturers were changing the focus of their products to the Active Lifestyle segment. Based on NPD data, we created a campaign to communicate the benefits of SMS Audio for every activity level (a high percentage of consumers use 'Active' equipment and apparel in less-than active environments) and redefine the boundaries of an active lifestyle. • Creative Direction • Copywriting • Illustration

INTERACTIVE : Music connects us all, and SMS Audio provides the finest way to connect with music. Meet Active Audio - headphones designed to be an interactive fit wherever life takes you.

HYPERACTIVE : The Active Sport collection is a comprehensive lineup of best-in-class headphones featuring exceptional comfort, style and durability for any environment.

REACTIVE : The Active Lifestyle collection adapts to you and your environment while delivering an exceptional music experience in the real world.

SMS Audio is still the benchmark for sound quality. Every headphone and speaker is professionally tuned to accurately recreate music the way the recording artist intended. Studio Mastered Sound.

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