Campaign: Day in a Life

Brand ambassadors are an important component to many CE product segments. SMS Audio relied on the use of celebrity owners and investors plus other influencers for the launch of the Sport headphone collection. This campaign created a PR share-of-voice exponentially higher than the company's market share. Deliverables: :15, :30, :60 Videos for use online, OOH, and in Displays. Still photography done during video shoot to maximize budget and ambassador availability. • Developed rationale and strategy for campaign • Designed initial executions for internal approval & consensus building • Wrote scenarios and managed video & photo shoot • Copywriting and script

Carmelo Anthony, NBA Allstar - SMS Brand Ambassador
Alana Blanchard, ASP surfer - SMS Brand Ambassador
Curtis "Fifty Cent" Jackson, Rapper & Producer - SMS Brand Ambassador
Helio Castroneves, Indy 500 Champion - SMS Brand Ambassador
Alana Blanchard, ASP surfer - SMS Brand Ambassador
Carmelo Anthony, NBA Allstar - SMS Brand Ambassador
Helio Castroneves, Indy 500 Champion - SMS Brand Ambassador
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