The Residence at MGM Grand was a unique offering at time of construction. It was classified as a condominium hotel. Consumers could purchase a fully furnished luxury condominium and rent it out as a hotel room when they were not in town. The concept became enormously popular, the residential tower sold out immediately, and two additional towers were constructed.
Cupecoy Yacht Club is a luxury community and marina on the island of Saint Martin built by Orient Express Hotels. The pre-construction website was a virtual tour of the future amenities and the West Indies. The backend of the site was a full CRM that controlled online inventory availability, and tracked actual $/foot ROI for every unit sold online - including related advertising costs to attract the buyer to the site.
Turnberry Towers Las Vegas was the second offering in the Condo/Hotel luxury segment. This property was not adjacent to the strip and featured a different set of amenities for the Las Vegas resident or frequent visitor. The site boasted rich media presentation of floor plans and unit features.
The Residences at Atlantis brought the luxury condominium hotel formula to the Caribbean. Challenged by a lack of lifestyle photos and diversity of project renderings, this web site relied on the environmental beauty, the enhanced food plans, and familiarity with a paradise next-door.
Shoreline represented a slightly unique challenge from the typical condominium. This development boasted many varieties of building types and floor plan options, and the web site was the primary tool used by the sales force for updating sales status and availability. This site also used a proprietary CRM to track sales effectiveness and ROI against integrated marketing efforts.
Turnberry Towers - Arlington continued to expand the luxury condo/hotel availability into the Washington DC area. This real estate market was hotter than most, and discerning consumers that wanted partial penthouse floor plans and private elevator entry were not disappointed. All inquiries were funneled into a third-party CRM for sales and marketing maximization.
Turnberry Village returned the luxury condo/hotel business to Turnberry's back yard in Aventura Florida - in Northern Dade County. Interactive tours of condominium amenities and floor plans unique to several different floor levels were created with rich media to load quickly on all devices.