Helio Castroneves
A day in a life: we experience a typical day from a legend of Indy. He's a 4-time Indy 500 winner, and one of the easiest on-camera talents to work with. My primary role in this campaign was Creative Direction and managing the video shoot. The shot lists and script were developed with the assistance of Art Director Camilla Linebaugh. We had a break-neck schedule, and Helio was ahead of the crew every step of the way. His enthusiasm is contagious, his endurance on a long day of shooting was unwavering, and his creative input was valuable on several occasions. If you need a spokesperson in the automotive field - call Helio.