BioSport

The BioSPort project was a collaboration between SMS Audio and the Intel Corporation. Using patented technology exclusively licensed from Intel - the BioSport was able to measure heart rate and other biological information by scanning the capillaries in the ear. The result was a very effective and accurate reading that is not effected by movements while exercising. • Creative Direction • Art Direction • Display Vendor Management • Display Prototyping & Design

Many merchandising options were created for BioSport. Pictured above are two unique PoPs, one with more call-outs for features and benefits. Below is an interactive display with video and music samples for placement in higher value environments.

This active display has a monitor with a seven minute presentation, music samples, lit-up product window, and backlit accent lighting.

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