Black Friday: Toy's R Us / Star Wars
This social campaign supported a promotional price reduction during Black Friday prior to the Episode VII movie release. The promo was finalized too late in the shopping season to lock in a beneficial site takeover, so we turned to Social media for organic and promoted response. We showed how Star Wars toys were excited about the headphones, and more excited about the price reduction. It was a pleasant surprise to see ToyzRus run a similar campaign later in the month on TV. • Art Direction • Photography & Set Design • Retouching and Post Production