Marvel Avengers Headphones

SMS Audio became an alliance partner with Disney after a history of successfully selling licensed Star Wars headphones through a similar agreement with Lucasfilm. As Creative Director, I lead a team of (1) Art Director and (2) designers to launch the first premium Marvel licensed headphone. The deliverables for the launch included: • Headphone design • Packaging design • Display and PoP • Advertising

The Marvel Avengers Sport headphones were officially licensed and launched in Walt Disney World stores in 2016. We had a minimal budget for launch, it was necessary to produce the product photography in-house.

The corrugate display was designed to show 3 sides of the package to highlight the wrap-around design elements

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