Merit Mile

Merit Mile is a South Florida Advertising and PR firm based in Boca Raton. They specialize in technical industries - specifically cloud-computing and hosting technologies. After their first 5 years in business, it was time to redesign a logo that better represented the brand. The goal was to have something forward looking that reinforced the notion of a journey being measured by each mile. So a road that resembles the shape of an M was created to become the main brand mark. Though I was the Creative Director of MM at the time of logo development, my role on this project was much more as an Art Director/Designer. • Art Direction • Illustration